Miami, Florida – June 24, 2019 — The International Conference on Neuromarketing and Neuro-Sales brought together marketing professionals, communication strategists, brand managers, designers, executives, and entrepreneurs for an intensive training session on the application of neuroscience to business strategy and communication. The event featured a keynote presentation by Spanish expert Néstor Romero, an internationally recognized researcher and consultant with over 100 neuromarketing projects conducted across multiple countries.
The conference was officially certified by the European Institute of Business and Economics (ISEEN) and the European Association of Neuromarketing (AEN), ensuring academic quality and practical relevance for participants. All attendees received a digital certificate endorsed by both institutions.
Throughout the four-hour session, participants explored innovative neuromarketing instruments and strategies, along with actual case examples from several of Europe’s leading neuromarketing facilities. Romero shared a distinctive viewpoint on the impact of neuroscience on consumer behavior, improving brand positioning, and boosting sales via emotionally intelligent marketing approaches.
This course was created for individuals seeking to take charge in the fields of communication, advertising, and corporate growth, blending scientific principles with practical knowledge. Graduates departed with the skills needed to apply neuroscience-based strategies that enhance brand loyalty and elevate customer satisfaction.
Néstor Romero is a Spanish engineer from the University of Córdoba with extensive expertise in neuromarketing and digital marketing. He actively manages digital projects across various countries and teaches at top universities and business schools, including Quality Leadership University, University of Louisville, University of Chile, and Universidad Europea Miguel de Cervantes. He currently serves as President of the European Digital Marketing Association (AEMD) and Vice President of the European Neuromarketing Association (AEN). He also holds a PhD, an MBA, and multiple master’s degrees in Sales Management, Digital Marketing, and Neuromarketing.
With his global experience and ability to bridge theory and practice, Romero’s session in Miami stands as a benchmark for professionals seeking to transform their marketing approach through neuroscience.
